How I Went From A Carpenter To Earning N20 Million Weekly – Popular TikTok Peller Reveals

In a recent interview with Channels Rubbin Minds,” hosted by Ebuka, Nigerian social media influencer and streamer Habeeb Hamzat, popularly known as Peller, disclosed that he earns between N15 million and N20 million weekly on TikTok. The 19-year-old influencer shared insights on his revenue generation through TikTok live sessions, noting the platform’s revenue-sharing model.

Peller explained, “When I’m active on TikTok, I can make up to N20 million in a week, but TikTok takes a cut. For example, from a $2000 revenue, I can only withdraw about $1500.” His primary source of income comes from engaging in live streaming sessions, during which he adopts a strategic approach to his dialogue. “Initially, I focused solely on making money, but my earnings increased significantly when I adjusted my speaking style,” he revealed.

The influencer elaborated that his live sessions can be quite lucrative. “I could have one session where I talk for about 30 minutes and earn roughly $3000. I don’t go live every day, as I want to maintain some exclusivity. I typically go live three times a week, and there was a time when I earned as much as $10,000 in a single session after achieving high viewership,” Peller remarked, expressing surprise about reaching such high figures, traditionally hovering around $7000 to $8000.

Peller, whose real name is Habeeb Hamzat, is a 19-year-old content creator, online streamer, and social media personality from Lagos, Nigeria. He was born on May 10, 2005, and started his career in 2021 at the age of 16.

Peller gained popularity on TikTok, where he has over 5 million followers, thanks to his humorous and entertaining content. He has collaborated with other popular TikTokers, including Jarvis, and has also worked with notable Nigerian celebrities like Tiwa Savage and Funke Akindele.

As for his earnings, Peller’s net worth is estimated to be around $250,000, which is approximately ₦350 million.

Peller boasts nearly 7.7 million followers on TikTok, representing a growing trend in Africa’s burgeoning Creator Economy, which was valued at $3.08 billion in 2023 and is projected to reach $17.84 billion by 2030, with an impressive annual growth rate of 28.5%. The vibrant industry mainly attracts young people, with 96% of African creators aged between 18 and 34, and women making up a slight majority.

As the digital landscape evolves, platforms such as TikTok and YouTube provide content creators with opportunities to monetize their work effectively. Frank Eleanya, CEO of Selar, an African e-commerce platform for creators, affirmed that these channels have enabled individuals to connect with global audiences and enjoy financial rewards.

In Nigeria alone, the creative sector currently employs approximately 4.2 million people, making it the second-largest employer, with projections of generating an additional 2.7 million jobs by 2025.