The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, has announced plans to launch Ojaja Soft Drinks, a bold expansion that marks the newest milestone in the rapidly growing OJAJA PAN AFRICA conglomerate, a visionary enterprise that has already generated tens of thousands of jobs across Nigeria and is steadily expanding its footprint across the African continent.
According to early promotional materials, The new beverage line, branded under the Ojaja name, is positioned as a premium, proudly Nigerian product focus on African ingredients and identity.
One of its flagship offerings, Ojaja Cola, is said to feature a kola nut twist, natural caffeine, and antioxidant properties, while promoting wellness-focused experiences for families.
The brand emphasizes adherence to international standards and aims to combine tradition with modern production excellence.
The development builds on the monarch’s earlier entry into the beverage market with the Tingo brand, launched in 2024, which included cola and energy drink variants certified by National Agency for Food and Drug Administration and Control (NAFDAC).
Since news of Ojaja Soft Drinks surfaced on February 20, 2026, social media has been abuzz with reactions, with supporters highlighting its potential for job creation, youth empowerment, and the promotion of Nigerian-made products in both local and global markets.
Arole Oduduwa continues to use his influence to bring more innovations to Nigeria; with this very great initiative that will create thousands of jobs.